Umberto Panini Collection

Born in 1930 in Pozza di Maranello (MO), Umberto Panini is more famous for his "paper empire", because he was the founder of the internationally-known italian brand for stickers, Panini. Only a few knew that he had a passion for Maserati cars the led him to save of the "Maserati museum" in Modena from its dismissal, and, with that, a part of Italian history.

The story of the Maserati Museum

The museum was instituted by the Orsi family and used to hold some among the most significant vehicles produced since 1924 in addition to the experimental prototypes and rarities, thus creating over a decade of history of automobiles, engines and components unique in the world, able to explain the historical development, technical and stylistic of such a prominent italian company.

The museum constituted a precious heritage also for the city of Modena, until the crisis brought by the acquisition of Maserati by FIAT, put at risk the destiny of the museum and some among the highlights of the collection were auctioned.

Umberto Panini picked up the s.o.s message of the fans and of the Minister of Culture, and withdrew the cars that were to be auctioned in order to bring them back home and "park them" in one of its properties, the food company Hombre belonging to the Panini Family just outside the outskirts of Modena, so they could visited and admired by the public again.

Since then, the collection of 19 historic Maserati cars can be visited by fans and it is now called CUP, Umberto Panini Collection, in honor of a man who loved engines and Italian tradition.


Information for visitors

Via Corletto Sud, 320 - 41126 MODENA - ITALY
Tel: +39 059 510660
The Collection can be visit only upon written request only during the months of March, April, May, June, July, September and October.

From Monday to Friday from 9:00 am to 12:30 pm and from 3:00 pm to 6:30 pm
Saturday from 9:00 am to 12:30 pm
Closed on Sunday.