Italian
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Born in 1930 in Pozza di Maranello (MO), Umberto Panini is famous for his “paper empire,” the renowned Panini stickers brand, which he founded and that we all know. Few people know, however, that he was also a great Maserati enthusiast and that he was the one to save the famous Maserati Museum, which housed the original vehicles as well as the experimental prototypes of the historic car manufacturer.
Today, the collection is open to the public at its headquarters on the outskirts of Modena, where it is possible to admire historic models such as the pre-war 6C/34 and 6CM single-seaters or the multi-award-winning 250F with which Juan Manuel Fangio won the F1 Championship, along with many other crown jewels of the Trident’s racing and road production.
Umberto Panini Collection The history of the Maserati museum
The museum gathered the most significant vehicles produced since 1924 as well as experimental prototypes, creating over the decades a collection of cars, engines, and components unique in the world, capable of illustrating the historical, technical, and stylistic evolution of the Company. The museum constituted a very precious heritage for the city of Modena, until its fate was jeopardized by FIAT’s acquisition of Maserati, and it risked losing some of the collection’s highlights.
Umberto Panini, responding to the call for help from enthusiasts and the Minister of Cultural Heritage, arranged to withdraw the cars that were to be auctioned and “park” them in one of his properties, the Panini family’s Hombre agri-food company just outside the outskirts of Modena, between the localities of Baggiovara and Cognento, so that they could once again be public heritage.
Since then, the collection of 19 historic Maserati cars can be visited at what is now called CUP, Umberto Panini Collection, in honor of a man who loved engines and Italian tradition.
Contact and information for visiting the Umberto Panini Collection
The Maserati Collection is open to the public from Monday to Sunday with the following hours: 9:30 AM – 1:00 PM / 2:30 PM – 6:00 PM. Last entry 30 minutes before closing.
FREE ENTRY | AMPLE PARKING
Groups:
Guided tours are managed directly by the Tour Operator Modenatur.
For contact, information, and reservations:
info@modenatur.it or +39 059 220022
Public hours: Monday to Friday: 9:00 AM – 12:30 PM / 2:30 PM – 6:00 PM.